Overview
SFR is a rental platform for film equipment, organizing hundreds of products into categories and subcategories. The site makes it easy to find, compare, and request gear for production needs.
Landing Experience & Brand Introduction
The landing page immediately introduces the brand, gives context, and guides users into browsing. The design harmonizes user goals—finding gear fast—with business goals—featuring key products. This balance ensures users can quickly access what they need while the platform highlights important inventory.
Browsing & Categories
Clear category navigation allows users to intuitively jump between categories without feeling overwhelmed. The structure makes a large catalog feel approachable, with filters and organization that help users find exactly what they need.
Product Detail & Information Layout
Individual product pages surface detailed specs in a clear structure for quick scanning and decisions. Key data is surfaced first, with more detailed specifications neatly organized below, making it easy to evaluate equipment quickly.
Key data is surfaced first, with more detailed specs neatly organized below.
Cart & Rental Flow
The cart and checkout system streamlines adding gear, selecting rental date ranges, and submitting requests with minimal friction. The flow guides users through each step clearly, reducing abandonment and making the rental process straightforward.
Key Design Mentality
- •Aligning user expectations and business goals from the first page.
- •Setting clear expectations with design and copy the moment a user lands.
- •Making a large catalog feel approachable, not overwhelming.
